If I Were Disney CEO Part 17 - Disneyland Paris Resort - Disney Village, Hotels, and Third Park?

In this edition of the If I Were Disney CEO series, I will be looking beyond the theme parks at the Disneyland Paris Resort and to the surrounding properties and experiences.  Similar to the previous posts for Disneyland in California and Walt Disney World in Florida.

To determine what could be added to the resort, it became important to understand how much land around the parks and hotels Disney owns.  And since Disney has assumed full control of EuroDisney SCA, this has become a little easier to track down.  The answer is actually surprising.  The area owned (or at least owned at one time) by Disney for Disneyland Paris is about a fifth of the size of Paris.  The image below simply identifies the easy to recognize, clearly Disney properties of the larger Disney parcel.  They include the parks, hotels, and Val d'Europe (a Celebration-like, master planned community) within the circle and then Disney Golf (the extension to the right in the image) and Davy Crockett ranch (campsites) and Villages Nature (a hotel, waterpark, and retail complex) at the very bottom of the extension.

A rough idea of Disney property

With these boundaries in mind, it becomes easier to see what can be added to the property.  My intent is to address the Disney Village, an additional hotel, and the possibility of third park, before moving on to any additional opportunities in the property.

Disney Village:

The Disney Village (previously Festival Disney) is the Downtown Disney retail and dining area for Disneyland Paris. Like Disneyland in Anaheim, it also serves as a corridor connecting the parks to the hotels.  Originally just a single strip, Disney Village has now expanded to include an additional pathway with a grander World of Disney, cinema exit, Vapiano, and Five Guys.  The area now ends at the Dome du Disney Village, a circus tent inspired meeting space and the very utilitarian Disney Events Arena.

In designing Disney Village, architect Frank Gehry approached the project with a power plant meets starry sky inspiration.  The end result looks a bit like a post-modern/Googie-inspired mess.

Thankfully, Disney Village is slated for a massive overhaul, starting with a renovation of the existing spaces and then moving into expansion, replacing the temporary Dome and Event Center.

Regarding reworking the existing facilities and tenants, I have a couple of suggestions.  With the new World of Disney, I would replace the older Disney Store, with a new tenant.  There is no need for two stores that serve the exact same function and there are other Disney owned stores like the Gallery, Disney Fashion, and the World of Toys that additionally sell Disney branded merchandise.

Second, I would take a hard look at attendance for the three themed restaurants in a row: Planet Hollywood, King Ludwigs, and Billy Bob's.  These three locations seem to be the most likely candidates for an overhaul. Billy Bob's at least offers a concert venue, so it may be the most likely to stay at least in some form, but Planet Hollywood is a declining franchise and King Ludwig's seems the oddest fit (burgers and German food in a very intricate medieval castle).  With this making up the restaurant row, essentially, it would benefit from a second look.

Finally, the best guess is that Buffalo Bill's Wild West Show with Mickey and Friends will get an overhaul, if not an outright replacement.  This is essentially a wild west version of Medieval Times, with stagecoach robbery, Pony Express, real Native Americans, rodeo cowboys, bison, longhorn cattle, and quarter horses.  It would be a shame to lose this show, but it would demand a look at revenue.  I would love to find a way to keep it.

Below in green, I've indicated the spaces for potential expansion.  I would definitely look to expand the space, particularly with a building across from World of Disney (the small parcel on the left).  This would potentially be tricky, as it would be on the roof over the trains, but this segment would go a long way in creating the impression of a true second corridor.  Likewise, to be able to expand beyond Five Guys on the bottom and beyond McDonald's on the top would greatly help create a sense of place, particularly if a nice pathway between the green and blue sections, creating a connection between Disney Village and the hotels.

Ideally, the retail and dining options should be a good mix of international options that create unique experiences for locals and international guests.  Like having Uniqlo in Disney Springs, similar options should be offered here.

Hotels:

There are currently six hotels in the Disneyland Paris Resort: the Disneyland Hotel at the main gate of Disneyland Paris Park,  Disney's Hotel New York, a Michael Graves postmodern New York skyline, Disney's Newport Bay Club, themed to a 19th century New England nautical resort, Disney's Sequoia Lodge, themed to National Park Lodges, Disney's Hotel Cheyenne, themed to an old west town, and Disney's Hotel Santa Fe, themed to a motel in the American Southwest.  There is also a campground called Disney's Davy Crockett Ranch.  

All hotels have been in existence since the opening of the resort.  And this proved to be the biggest problem of the property.  Disney opened a grand theme park within an hour's train ride of Paris, along with six hotels with around 5,765 hotel rooms.  A bit of overkill for opening day that would prove a terrible financial decision.  The hotels struggled to meet initially to meet expectations, but have increased in occupancy over the years since, peaking in 2008 at 90.9% occupancy.  Occupancy is now around 77%, a figure that has been affected by continuing renovations throughout the resort hotels.

While there is room for several additional hotels, there is only one that I would seek to add. I would look to fill out the last remaining hotel pad around Lac Buena Vista.  Here I would add Disney's Grand Parisian Hotel.  A Belle Epoque grand Parisian influenced hotel.  I could envision something very similar to the concept art for the unused Main Street Hotel.  

(c) Disney

To me, Disney has two distinct repeated hotel brands: the Disneyland Hotel and the Grand series.  The Disneyland Hotel traditionally has been repeated across Disney's international parks and follows the Hotel del Coronado, also used as inspiration for the Grand Floridian.   The Disneyland Hotel in Shanghai breaks this pattern, going for a Art Nouveau style, but it still fills the niche of a flagship resort hotel.

The Grand series has so far been composed of the Grand Californian, an Arts and Crafts flagship, and the Grand Floridian, again a Hotel del Coronado flagship.  With this pattern, the Grands celebrate the particular location of the resort with a specific architecture style.

Continuing the Vive la France! goal for the resort, I would love to see a hotel that is a celebration of Paris.  A beautiful Belle Epoque building and hotel in a premier location on Lac Buena Vista (as identified in blue in the image above re: Disney Village).

Third Park:

There is plenty of room for additional parks, and previously had been a promise for a third park as part of the land deal for the resort.  The potential date has been pushed back, and rightly so.  In fact, I am hesitant to even suggest a third park, but have come around to an interesting possibility.  The third park should not even be considered until park build outs are completed according to the previous two posts and the Disney Village renovation is complete.  But once those are done (or are sufficiently near completion), I would announce the third park:

Disney's Enchanted Forest.

This park would be an exploration of the forests that are such a key part to the fairytales that Disney has animated.  The forest is really a key component of so many European fantasy tales that this park would be a wonderful connection to the continent.  A celebration of the stories that have resonated to this day.  

The park would be a much greener park given the connection to nature and could be a fit to have a combination of Animal Kingdom and the Magic Kingdom.  A place for beautiful encounters with nature, both flora and fauna, though in an appropriately European or North American setting.

I envision the entrance to the park having the park gates situated to where you are exiting the castle gates.   This opening act or "Main Street," then, would be a medieval village that acts as the buffer between the castle and the forest. At the end of the village, the park icon, the weenie, would be a wooden castle, based on concept art for the Enchanted Forest.  This is a beautiful piece of art and a very unique castle style structure that I would love to see built.

(c) Disney

If not this castle, I could also envision a version of the Pixie Dust Tree from Pixie Hollow (again, leaning a bit closer to Animal Kingdom).  The tree symbolizing the combination of magic and nature.

(c) Disney

From there, I can envision lands based on Pixie Hollow, Tugley Wood (from Alice in Wonderland), the 100 Acre Wood, Sherwood Forest, Bambi, Pocahontas, the bayou from Princess and the Frog, the Forest of No Return, and the Dark Forest (a place for Mad Madam Mim's cottage, the Headless Horeseman, and perhaps even a decrepit castle ruins). It would be a place that could include Elysium Fields for Hercules and Fantasia.  A place for the Beastly Kingdomme concepts.  And could include live deer, live rabbits, etc. in animal encounters like in the Oasis at Animal Kingdom.  

A unique park offering that still plays to the strengths of Disney storytelling and celebrates the beauty of European fairytales and folklore.

The planned location for the third park is past the Sequoia lodge.  This puts is removed from the other two parks, but creates unique opportunities.  The space, ostensibly, could contain a mirror of the two parks with just a slight modification of the bisecting road.  I'm not sure two additional parks will ever be necessary, but it may be good to leave the option open.  I've included a more central location, but the park could be pushed northward to accomplish that goal.

Either way, I would propose an extension of the Disney Village concept to lead from the space between the Sequoia Lodge and the Newport Beach Club to the new park(s).  This would also help provide a literal bridge over the road in between the spaces, allowing the Disney Village to build over the road (much like in Anaheim) creating a seamless walkway between the spaces.  This would also position the Sequoia Lodge and Newport Beach Club as the signature resort choices for the new park(s).

Beyond:
Beyond the parks, the Disney Village, and the hotels, it will be continually interesting to see how Disney develops the land of its resort.  The master-planned community and large shopping complex of Val d'Europe.  The Villages Nature resort with its mix of waterpark, retail and dining, and eco-tourism.  There is a lot of potential and I will be eager to see what develops.  My focus would be on getting the parks and resort area finances in better order through the steps outlined in the posts and above.

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As always, thank you for reading.  For the next post, we'll be moving around the globe to Hong Kong Disneyland and the surrounding resort.

If I Were Disney CEO Part 13 - The Walt Disney World Resort - Hotels

A hotel or campground right for everyone.

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The Walt Disney World resort has over twenty distinct hotel and resort properties within its boundaries, offering a wide variety of accommodations.  Motel style rooms.  Family suites.  Wilderness cabins.  Three bedroom treehouses.  And a variety of multi-room villas.

Currently, resorts are grouped by price point. Value, Moderate, Deluxe, and Villa.  The company is likely switching to a location based grouping, with price points reflecting the proximity.  Magic Kingdom resorts, EPCOT Resorts, Disney Hollywood Studios Resorts, Disney Animal Kingdom Resorts, and Disney Springs Resorts.

The company is also going through an impressive expansion in its hotel offerings.  The construction of the new tower and general expansion of the Coronado Springs Resort.   The construction of the Riviera Disney Vacation Club Resort adjacent to the Caribbean Beach Resort.  The immersive storytelling Star Wars Resort.  There's even the new non-Disney, but Disney property C2 hotel going in among the Swan and Dolphin.

That does not even begin to address the rumors of further hotel expansion.   The Project 89 work at Fort Wilderness, likely for a new resort complex there.  (Addressed in the previous entry to this series).    And the EPCOT entrance hotel.

Accordingly, there is a lot of anticipated growth in the hotel and resort segment of Walt Disney World.  Once these additions, are complete, I believe there are just a couple of additional remodelings and expansions that should be undertaken to fully flesh out the resort.

Primary Goals:

• I want to make sure that a balance is maintained regarding the mix of types of amenities and price points.  Between hotel and DVC units.
• There should be a return to unique and thematic architecture and interior design.  Recent additions to the resorts are getting very structurally similar, with just the details left as unique. Compare the Coronado tower and Riviera Resort renderings above and then compare that to the difference between the Contemporary and Polynesian.
• I would want to further group the resorts by transportation type.  Beyond location specific, there should also be the Monorail resorts, the gondola resorts, the boat resorts, and the train resorts.  Unique and appropriate offerings for the particular location grouping.

Rather than discuss every resort and potential additions, I'm going to focus on the specific additions and changes that I would make.  Most resorts function well and just need periodic refreshing of the decor and interior design.  There's no need for me to discuss each of those instances.  Instead, I want to focus on larger construction needs and potential new resorts that should be added.

Magic Kingdom Resort Area:
Generally, the hotels of the Magic Kingdom resort area are the stalwarts of the Walt Disney World Resort.  The Grand Floridian, The Polynesian, The Contemporary.  There are just a couple of additions that I would propose to really cap off this area.

First, I would add a second tower to the Contemporary Resort area to balance the Bay Lake Tower addition.  This would take over the Garden Wing section and should be either a circular copy of the Bay Lake Tower or a new complimentary geometric shape.

New Contemporary Tower

Second, I would add a fourth resort to the Seven Seas Lagoon.  This hotel should be Fantasy themed.  Disney's Magic Kingdom Hotel.  This is to complete the theme.  The Grand Floridian reflects the past like Main Street, Liberty Square, and Frontierland.  The Polynesian represents adventure.  And the Contemporary looks to the future.  There is a need for a fantasy resort.

A place to sleep in a palace.  Tokyo is adding a new fantasy resort in its addition to DisneySea, and while I would not copy that architecture, I feel a similar resort here would be a very big draw.  For the architecture, I would look to French design.  Versailles.  Loire valley chateau, like the John Horney  concept art below.

Existing concept art to dust off and put to use

This hotel would be a great location for a royal table princess character dining meal and a third Bibbidi Bobbidi Boutique location.

The only question with the resort is where to put it.  There have been several plans for additional resorts along the Seven Seas Lagoon/Bay Lake.  Particularly the Venetian, the Persian, the Asian, and the Mediterranean in the old Venetian location.  The Asian location eventually became the Grand Floridan, but the Venetian/Mediterranean and Persian sites are still open.  Both locations have been deemed suitable for development (or at least marginally suitable), but evidence shows the Venetian/Mediterranean plot may be more expensive than desired due to the swampy condition of the land.

Magic Kingdom Area Hotel Plots

I would propose an alternate location for this fantasy resort.  The land north of the Grand Floridian also shows to be suitable (or at least marginally suitable) for development.  I would look to add the fantasy resort here.  This would keep it on the monorail line, would allow for a greater possible expansion plot, and would help continue a sidewalk/jogging path all around the Seven Seas Lagoon.  This would leave the Venetian/Mediterranean and Persian plots available for further development.

In those previously identified locations, I would actually propose alternate uses.  The Persian plot would make a good second location for another 360 immersive hotel like the upcoming Star Wars hotel.  It is a good isolated location that could be more tightly managed to keep the entire experience in the hotel immersed in the particular story to be told.  Good immersive themes for this hotel would be a Haunted Mansion resort or even an additional immersive princess/royalty experience (Renaissance on steroids with a Disney flair).

If the Venetian/Mediterranean plot can be developed, I think it would be much better served as a mixed use facility than strictly a hotel resort complex.  Something like the Boardwalk or Disney Springs lite.  Disney Center Port/Pier.  Shopping and dining on the first floor, hotel rooms on the second and third.  An option to relieve the crowds at Disney Springs and also to allow guests to come out of the Magic Kingdom and into one of the restaurants there.  Ticket and Transportation parking would be sufficient.  Arguably, this could be a part of the revitalization of Ticket and Transportation, bringing it out of the dated 90s look and into an integral part of this shopping and dining district.

Wilderness Lodge/Fort Wilderness Area:
I've previously discussed the potential hotel at Fort Wilderness.

Fort Wilderness Hotel

I feel these would be a good addition.  What I would add is the previously discussed narrow gauge train connecting the Wilderness Lodge and Fort Wilderness.  This has been long proposed to connect the two resorts, as well as to serve as a guide through the passage of time between the two settings.

Potential Train

I would dub this train the Wilderness Express and would seek to expand on the property in between these two locations.  There had been plans for a Wilderness Junction/Buffalo Junction Hotel in the middle.  This would be a great location for a more boutique hotel or even for another immersive hotel, themed to a wild west town.  Similar to the Hotel Cheyenne at Disneyland Paris.

Wilderness Junction Hotel

EPCOT Area:
EPCOT has a proposed new hotel for the entrance to the park.  Rumor has it that the hotel could completely envelop the entrance, so that you would pass under the hotel to enter the park, or it could flank the entrances. Another possibility is that it would be located in the current bus drop off area.

EPCOT Entrance Hotels

I'm partial to the hotel spanning the entrance.  I like how this has been done at other Disneyland resorts (Paris and Tokyo) and feel that with the appropriate design, the hotel could complement the view to Spaceship Earth very well.  This would require an accommodation for the monorail, but that could only serve to increase the hotel's popularity.  I can envision the hotel looking a lot like the design for the new Disneyland hotel.   For simplicity's sake, I would call this the EPCOT Hotel, especially given the proximity to the entrance.

The Yacht & Beach Club and Swan and Dolphin hotels are all well developed as is.  The Boardwalk Hotel is as well, though I feel there are additions that should be made to the actual boardwalk itself.

Proposed Boardwalk Additions

The Boardwalk needs more things to do. For a boardwalk, it is really uneventful. There are seven restaurants, one dueling piano bar, and a dance club.  The latter two primarily become cast member hangouts.  I would propose to add two attractions to give the boardwalk like.  A carousel in the garden behind the main entrance.  (It's a shame that a resort that has so much carousel theme does not actually have a carousel.)   And a Ferris wheel.  The Ferris wheel does not need to be the biggest or oversized like the Pixar Pal-Around at Disney California Adventure. This can be something a little closer to traveling fair size.  Especially as it will be a pay to use ride, with a necessarily lower capacity and likely lower demand.  I think these two attractions would go along way to giving a little vitality to the area, particularly at night.  The midway could be moved further around the boardwalk, opposite the Ferris wheel.  If desired, another carnival attraction, like the swings, could be added on this side.

This is also a good place to talk about the upcoming gondolas, as the end result is connecting a lot of resorts to EPCOT and Disney Hollywood Studios.  The current plan will connect the Art of Animation, Pop Century, Caribbean Beach, and Riviera resorts to both parks.

Current gondola plan (L) with proposed extension (R)

I would propose an extension of the gondola from where it turns to go the International Gateway at EPCOT.  This extension could connect it to the Coronado Springs Resort and potentially the new Swan and Dolphin extension.  This would at least tie the Coronado Springs Resort to a specific resort/location, as it is a bit isolated now.

Disney Hollywood Studios Area:
The main hotel in the Hollywood Studios Area will be the Star Wars hotel.  An immersive experience where you will be living Star Wars for your two or three night stay.

Star Wars Hotel Location identified above

This area does need a Disney Hollywood Hotel.  Disney has used Art Deco glitz and glamour for its Disney Hotel New York in Paris, Hollywood Hotel in Hong Kong, and Ambassador Hotel in Tokyo.  An Art Deco Hollywood Hotel would be a great addition to the park and would be a great opportunity to connect and create a Hollywood Studios Area.

There are a few options for the location.  I've indicated them on the map below.

Hollywood Hotel Options

I lean towards options one or two as they would help provide a bridge to a Hollywood Studios area with Caribbean Beach, Pop Century, and Art of Animation (the latter two would tie especially well with Disney Hollywood Studios).  Either location would work.  Ideally, there would be a park specific shuttle, perhaps like a stretch limo, to give guests of the hotel direct access to the park.

Disney Animal Kingdom Area:
The Animal Kingdom lodge and villas are beautiful resorts.  They may be two of the most beautiful resorts in all of Disney property.  Their only downside is their distance from other locations.  To keep the grounds for the animals on the savanna, there is a needed distance from everything else, which comes with the price of seclusion.  It is definitely worth the stay, but requires a car for ease of access (I would never tell anyone to rely solely on bus transportation here and the cost of uber or the Minnie Vans can add up quick).

One thing that could go a long way in easing the disconnected feel would be a transportation system connecting the lodge to the Animal Kingdom park.  Here, I would go with a train, like proposed Fort Wilderness and the Wilderness Lodge.  The Wildlife or Wildebeest Express. I can envision two different paths for the train.  One connecting you to the main entrance.  This would likely also require the reworking of the bus pick-up and drop off locations.  The second would be to connect to the Africa section of the park.  This in many ways makes the most sense to me.  It creates a unique perk for the resort and thematically ties the resort to the specific entrance.  This would require a security checkpoint and ticket gate at the lodge, but Disney has a history of this kind of transportation (the Disneyland monorail).

The Wildlife or Wildebeest Express proposed routes

Disney Springs Area:
The Disney Springs hotels all work and do not have a lot of room for expansion.  Port Orleans Riverside and French Quarter, Old Key West, and Saratoga Springs all offer different themes, tied together by the water.  All connected to Disney Springs by the boat transportation system, they each serve their purpose well.

As discussed in the Disney Springs post, the only thing I could add that I feel would make particularly the Saratoga Springs resort better utilized, is a night time entertainment show on Lake Buena Vista for Disney Springs.  Ideally the particular show would be visible from both sides of the lake.   My favorite option is still updating and moving the Electric Water Pageant to these waters.

ESPN Wide World of Sports Area:
The Wide World of Sport complex generally shares the All-Star Resorts (All-Star Sports, All-Star Music, and All-Star Movies).  These are the go to resorts for the various competition groups that are competing at the Complex.

The two could be better coordinated by creating a direct path from these resorts to the Complex.  I've envisioned a new path from the center of the All-Star resorts to the Complex.  I've included a new stadium pitched in the Olympics post with new parking, which could help serve as a new entrance complex.  I can see either dedicated mini-buses or vans running this route.  "Team shuttles".

All-Star Wide World of Sports Connection

Further, within the All-Star Complex,  I would add large capacity golf carts for intra-Resort traffic.  Like the kind that are used in Studio tours (all-star movies) or for sporting events (all-star sports).

We've used these at the Warner Bros. Studio Tour and they would work great for getting around between these three properties.  Tying them together to feel like a greater whole.

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With this, I think the Disney resorts are well situated for the years to come. And in light of all the additional hotels, motels, and non-Disney resorts just on the edge of property, there will be no shortage of rooms in the future for every price point.

Next time, general thoughts about the future of the Walt Disney Resort including thoughts on park number five.  Thanks, as always, for reading.