It's official - Avengers: Endgame has become the number one highest grossing film of all time.* At $2.790 BILLION, Endgame has just passed Avatar to have the largest grossing film at the box office. Now, the asterisk is for the caveat that this is not adjusted for inflation. If you adjust for inflation, Endgame is only fifth, behind Star Wars, Titanic, Avatar, and the all time champion, Gone With The Wind. It has a long way to go to pass Gone With The Wind, at $3.728 billion.
This achievement joins the list of all the superlatives that the film has earned, making it one of the most successful films of all time. And it's still in the theaters.
Hollywood will still probably learn the wrong lessons. Because it will be a hard trick to repeat. This film is the culmination of ten years of storytelling. Twenty two films leading up to it. A cliffhanger previous film that really served as part one. The ultimate crossover. So much fan service. I doubt even Marvel can repeat itself.
Disney will be undoubtedly comparing how well Star Wars Episode IX: Rise of Skywalker does this December. I'm sure they will hope that it does as well or better, but that expectation is too much. Particularly with the concerns over Star Wars fatigue with Han Solo.
It will be interesting to see how things progress from here. At San Diego Comic Con, Disney announced the slate of films for Marvel Phase 4. That seems to take things in very different directions. Tomorrow, I'll work through those upcoming films with a few thoughts on what this means for the broader MCU.