Today marks the eleventh annual Shop Small Saturday. To act as a counterpoint to Black Friday and Cyber Monday, Shop Small Saturday encourages people to shop local small businesses in this kickoff week to the Christmas shopping season. It’s a reminder not to overlook your local businesses. Your friends and neighbors. Those who often truly depend on this season to boost and maintain their businesses.
In 2022, once again, it’s even a more important reminder. The chains will and have largely survived this pandemic and recession. The Wal-Marts and Best Buy’s of the world have made it, though perhaps a little changed. Your local gift store, your local clothing boutique, may well not. They may already be gone.
Likewise with restaurants. McDonalds will be fine, your mom and pop diner has likely already suffered and may not be there.
This Christmas season, more than before, look for ways to shop small. It’s worth the small premium you may pay. That money goes directly into your friends and neighbors. It keeps them employed. It keeps the lights on, in their business and in their homes.
Buy gifts from a local store. Get a gift certificate to a local spa or salon. Get side dishes or desserts from a local diner to go or just grab a gift certificate.
Look for ways to help out those local businesses around you.
And if you have a favorite business, check on them. Go out of your way to help them through.
This year has been rough, but Christmas is a time of year we remember that we get through this together. “To George Bailey, the richest man in town.” We give and remember it’s better than receiving.
So, from the product of a family business, Merry Christmas and Shop Small!