It's been a while since I've done one of these posts. I honestly thought I exorcised all of these ideas already. I admit, I've wanted to touch up the old articles so I could submit myself for the role now that Iger has a two year limit (tongue firmly in cheek), but there hasn't been a lot I've felt I've needed to express in this area.
Then, over the past couple of weeks, I've watched an AstroWorld documentary, highlighting the rise and fall of that park in Houston. That lead me to the Wikipedia rabbit hole of articles on AstroWorld and the Astrodome. That lead me to investigating the current use of the land in the former AstroDomain and learning how much is sitting unused or ill-used.
Combine that with a healthy dose of nostalgia, and the news that Universal is getting into the regional parks business with a park in Frisco and a year-round haunt in Las Vegas, and the gears started rolling in my head. I kept thinking through how best to use the current NRG Park-former AstroDomain area to its fullest. And in that process, my brain kept coming back to one owner who could truly maximize the potential of that area.
I've written before on my thoughts for a Disney park in Texas, but that focused on starting from scratch. Building an entire resort in a new location somewhere around Central Texas. The thought was to give Texas a resort somewhere between Disneyland and Disney World. What makes more sense to me now, is for Disney to look for an area in which they could quickly ramp up and entire the theme park business in Texas.
Especially when Disney is reconsidering where to spend its $17 billion in park expenditures given its current fight in Florida.
What's better for that, than an area that has an empty theme park parcel of land, plenty of parking, the infrastructure needed to move people across a highway to the theme park, a light rail stop, and current venues that would generate revenue from day one?
With that in mind, I think it's time for Disney to buy the AstroDomain from Houston.
Welcome to AstroDisney.